When it comes to online shopping, user experience is everything. If your customers can't find what they're looking for or if the process of checking out is difficult, they're likely to abandon their cart and take their business elsewhere. In this blog post, we'll discuss some tips for making your online store more user-friendly. We'll also look at the benefits of doing so!
Utilize Good Categories
Let's face it, we've all been there. You're scrolling through an online store, looking for that perfect item, but nothing seems to be quite right. The categories are a mess, and you can't find what you're looking for. Finally, in frustration, you give up and click away. As a business owner, it's important to avoid this scenario by utilizing good categories. By creating clear, concise categories, you can make it easy for customers to find what they're looking for. In addition, good categories can also help to boost your search engine ranking, as they provide a means of organization for your site. As a result, utilizing good categories is essential for any successful e-commerce business.
Good SEO is essential for any ecommerce business that wants to be successful. After all, what's the point of having a great product if no one can find it when they search for it online? That's why it's important to take the time to tag everything and ensure good SEO on every product page. By doing so, you'll be able to make sure that your products are easy to find when potential customers are searching for them. And, as we all know, happy customers are the key to success!
"Other Customers Also Bought"
If you've ever been on Amazon, you've probably noticed the "Other Customers Also Bought" section on each product page. And if you're like me, you've probably rolled your eyes at it more than once. I mean, come on - we all know that we're being manipulated. They're just trying to get us to spend more money, right?
Well, it turns out that there's actually some science behind this little feature. A study by Cornell University found that when customers were shown products that were related to what they were viewing, they were more likely to add those items to their cart. In other words, the "Other Customers Also Bought" section actually does increase Average Order Value (AOV).
So the next time you're feeling guilty about impulse-buying that second pair of shoes, just remember that you're not the only one. We've all been there. And we've all been influenced by Amazon's little trick.
Supercharge Your Sales with Advanced Commerce
Merchandising strategies are essentially containers for all your merchandising effects - blends, templates and deployment rules. Strategies can be deployed across full categories, search results and product recommendations. You can set default strategies and also activate further strategies with triggers - onsite actions or referring URL's creating highly personalized customer experiences.
Intelligent search designed for eCommerce:
GrapheneHC's intelligent, native search engine has all the tools you need to avoid null search results, protecting the shopping experience of your customers and reducing bounce rate. All search results can have merchandising effects applied to them giving you control of the display sequencing and any search terms can trigger personalized merchandising effects.
Personalisation tools to enhance UX:
GrapheneHC's range of personalization tools give you the power to deliver a custom experience for each visitor and improve site performance. Easily create incredible personalized shopping experiences that will delight your customers using any onsite action or referring URL to trigger merchandising effects.
Super powerful, super easy to use:
GrapheneHC is built to outperform the competition in terms of speed, breadth of functionality and price. Find out more about the technology behind the platform and how easy it is to integrate with your current eCommerce platform.
If you're still using basic commerce, you might as well be living in the dark ages. OK, maybe that's a bit of an exaggeration, but the fact is that advanced commerce is the way forward for any e-commerce business that wants to stay competitive. With advanced commerce, you can optimize your store for mobile, personalize the shopper experience, and much more. So why not make the switch today? You'll be glad you did.