GrapheneAI has arrived!

Super-charging eCommerce performance for fashion retailers
Learn more

The Future of eCommerce: Top Tech Trends for 2023

< Back to blog
The Future of eCommerce: Top Tech Trends for 2023
The future of eCommerce is looking bright! In this blog post, we will discuss some of the top tech trends that are expected to take off in 2023. These trends include augmented reality, artificial intelligence, and voice-activated shopping. Keep reading to learn more about each one!

Augmented Reality

Augmented reality (AR) is one of the most exciting technologies to watch out for in the eCommerce world. AR allows shoppers to “try on” products before they buy them, which is especially helpful for clothing and makeup purchases. This technology is still in its early stages, but it has already been adopted by some major retailers, such as Sephora and Ikea. We expect to see even more widespread use of AR in 2023 as it becomes more refined and user-friendly.

Artificial Intelligence

Artificial intelligence (AI) is another cutting-edge technology that is starting to make waves in eCommerce. AI can be used for a variety of tasks, such as product recommendations, customer service, and fraud prevention. AI is especially well-suited for personalization, which is one of the most important trends in eCommerce today. Many shoppers appreciate feeling like they are being treated as an individual, rather than just another customer. AI will only become more ubiquitous in the coming years, so eCommerce businesses need to start incorporating it into their operations now if they want to stay ahead of the competition.

Voice-Activated Shopping

Voice-activated shopping is a relatively new phenomenon that is expected to take off in a big way in 2023. Thanks to the popularity of smart speakers like Amazon Echo and Google Home, more and more people are getting used to using their voices to interact with technology. This trend is beginning to carry over into eCommerce, as shoppers are starting to use voice assistants like Alexa to search for products and make purchases. This convenience is sure to appeal to busy shoppers who want to be able to make purchases without having to stop what they’re doing and pull out their phone or laptop.

eCommerce Personalisation & Merchandising

In a world where consumers are bombarded with choices, eCommerce personalisation and merchandising have become the next big digital trend. By tailoring the shopping experience to each individual customer, businesses can create a more unique and engaging experience that helps to build loyalty and increase sales. And with the rise of artificial intelligence and machine learning, this trend is only set to grow. By using data to understand customer preferences, businesses can create highly personalized recommendations and suggestions that will help guide customers to the products they are most likely to purchase. In a competitive market, eCommerce personalisation and merchandising can give businesses the edge they need to succeed.

With this, Advance Commerce is leading the way into 2023 with personalisation and merchandising for eCommerce stores! To find out more watch our video demo online now:


These are just a few of the top tech trends that we expect to see in the eCommerce world in 2023. Augmented reality, artificial intelligence, voice-activated shopping and eCommerce Personalisation and Merchandising are all technologies that have the potential to revolutionise the way we shop online. We can’t wait to see how these trends evolve over the next year!

Don't forget to share this post!

Check out our featured articles

Screenshots of GrapheneHC on various devices

See GrapheneHC in action

Take a guided tour around GrapheneHC and see it's features in action. Watch in real time as the product display sequencing changes as blends, templates and strategies are applied.

Schedule a tour

See GrapheneHC in action for yourself with a guided tour of our platform..
Let's go >
cross linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram