This article is ONLY for forward-thinking businesses who want to provide incredible shopping experiences for their customers. It’s not for businesses that are happy with how they’re doing - it’s for the doers, the ever-improving, continually developing businesses that know to succeed in business you need to be constantly pushing the boundaries and moving forward, at the forefront of technology and utilising the best strategies, practises and tools in the market to give you a competitive edge.

Having even the slightest of edges over your competitors can make all the difference, and can be the difference between success and failure, profit and loss, winning and losing. So when someone is using a tool you aren’t and it’s giving them a significant business advantage would you want to hear about it? Of course. That’s why you’re reading this article. So would you want to know about a tool that:

Did you know that the average order value (AOV) for a customer that has a personalized shopping experience is 30% higher than for a customer that doesn’t?

By providing your customers with a personalized shopping experience, you’re increasing the likelihood of them returning to your store and making a purchase. In fact, studies have shown that conversion rates can increase by up to 30% when using effective merchandising and 70% of customers expect personalisation!

The average time a customer spends on your website is directly correlated to the amount of money they spend. The longer they stay, the more likely they are to make a purchase. By showing customers products that are relevant to them, you can keep your customers engaged and on your site for longer, resulting in more sales!

Your website’s bounce rate is the percentage of visitors that leave your site after only viewing one page. You’ll recognise from your own browsing behaviour if you don’t see what you are interested in quickly, you navigate away even though you know you have only seen a fraction of the available product catalogue. With effective personalised merchandising you can show products your customer is interested in, keeping them on your site for longer, and showing more products that are available.

Over 50% of shoppers go straight to the search bar when they visit a website, and 8 out of 10 shoppers use search to find what they’re looking for on a website. If you want to provide your customers with the best shopping experience and keep them engaged on your site, you need to make sure your search function is up to par, and provides relevant results every time.

Reducing returns is an often overlooked part of increasing an online stores performance. We all often get blinded by sales and revenue and miss the big leak in our profits that is returns. With an online store there will always be returns, but effective merchandising can lead to a reduction in avoidable returns. Digital and Marketing Director at LK Bennett makes the point even saving 1% of avoidable returns makes a huge difference to profit and, just as importantly, protecting brand reputation from dissappointing customer experiences.

What if I told you there was a tool available that could provide a significant business advantage to your Shopify store? And what if this tool was so secret that very few retailers knew about it? Would you want to know more?

Introducing the best kept secret on Shopify:

GrapheneHC is an enterprise grade platform, without the enterprise grade cost, giving every retailer the opportunity to provide exceptional shopping experiences to their customers no matter how big or small they are.

It is an all in one merchandising, search and personalisation platform that provides all the tools you need to create highly personalized, highly relevant shopping experiences for your customers on your Shopify store. It comes completely jam-packed with revenue boosting, conversion building, basket growing, experience creating features that are super easy to use and implement, and it comes as a Shopify app for easy integration into your online store! The app is not listed in Shopify app store, but you can get a free demonstration where you can witness the power of our personalisation, search and merchandising software. If you want to provide your customers with a highly personalized shopping experience that increases your sales, book your demo today.

You can book your free demonstration of Advanced Commerce’s online personalization, search and merchandising platform by following this link.