Ex-CEO of Attraqt launches new software business, Advanced Commerce
5th October 2020
Ex-CEO of Attraqt launches new Merchandising software business, Advanced Commerce Limited
André Brown, the former CEO of Attraqt Group PLC, has launched Advanced Commerce Limited to bring Enterprise-grade merchandising to small and mid-tier retailers.
Headquartered in London with offices in Europe and the US, the company is releasing its new software platform GrapheneHCTM on 20th October 2020, where it is being featured at the ShopTalk Meet-up event in the US.
GrapheneHC is a revolutionary new merchandising platform designed to provide retailers with all the tools they need to merchandise their online stores effectively while delivering best-in-class Customer Experience.
The Software-as-a-Service platform has been built with an API-first architecture for the Headless Commerce environment, making it easy to integrate with third-party applications and eCommerce platforms.
Commenting on GrapheneHC, Brown remarked that “Our new software has been designed to outperform many of the existing suppliers in terms of Speed, Flexibility, Functionality, and Price; and will, we hope, quickly become the gold standard for merchandising.”
“Furthermore, GrapheneHC is extremely flexible, supporting multiple approaches to merchandising and includes many innovative features packaged within an easy to use intuitive interface.”
One of the stand-out features of the new platform is speed. Commenting on this, Brown said, “we know speed is important to retailers as site speed can adversely affect Google rankings, conversion rates, and mobile performance.”
GrapheneHC has therefore been created with "speed by design" principles at its core ensuring exceptional performance but with zero compromises on functionality.
Another key feature is the Auto-Merchandiser, which enables retailers to automate or semi-automate the entire merchandising process, significantly reducing the workload required to merchandise their online stores.
By providing Enterprise-grade merchandising at a highly cost-effective price-point, GrapheneHC is the merchandising solution for small to mid-tier retailers.
For the latest Advanced Commerce presentation, see https://youtu.be/yRQxFYH5xDk
Advance Commerce Limited
André Brown, Founder & CEO.
UK Head Office
20 North Audley Street
London W1K 6LX
t: +44 (0) 203 884 0002
Flagstaff Strategic and Investor Communications
Tim Thompson / Fergus Mellon
t: +44 (0) 207 129 1474