Online merchandising

More merchandising tools than anywhere else

Concepts

Create custom concepts to be used in merchandising blends, especially useful for non numerics such as defining colours into a range e.g Autumn colours

Stock fragmentation

Define rules for how to deal with stock when levels become fragmented including giving additional weighting to popular options.

Custom ranges

Low to high, or high to low filtering doesn’t cater for the mid range purchaser. Tackle this by creating custom ranges for any numerical based metric, such as price.

technology

Online merchandising with GrapheneHC

Merchandising bends

With GrapheneHC there’s no limit to the amount of merchandising blends you can create, or, what can be used in a blend, including; product attributes like price, size, and in stock can be used along with site metrics such as popular, trending, average basket adds and more.

Additionally, you can plug in an external data feed to add any further metrics you want into your blends. GrapheneHC uses the selected blend to determine your product display sequence, ensuring the right type of products are shown every time.

Merchandising strategies

Merchandising strategies are essentially containers for all your merchandising effects – blends, templates and deployment rules.

Strategies can be deployed across full categories, results and product recommendations. You can set default strategies and also activate further strategies with triggers – onsite actions or referring URL’s creating highly customer experiences.

Merchandising templates

GrapheneHc’s unique merchandising templates function gives you complete control over where merchandising blends are applied on a page. It is literally as easy as creating the shape in the template builder and assigning the desired merchandising blend. 

You can use templates to introduce several merchandising blends into one view building complex merchandising strategies without any complex coding.

Merchandising insights

Take a look under the hood of the AI engine.

Once you have created your merchandising blends and strategies merchandising insights provides the reasons why products are displayed in the order they are. This gives you the power to further increase the effectiveness of your merchandising and correct anomalies.

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Get in touch with one of our experts for a platform demo