Merchandising Ideas

GrapheneHC is an incredibly flexible Merchandising platform, capable of supporting many different approaches to Merchandising.

Some ideas for delivering merchandising on your site using the different functions within GrapheneHC include the following:

Merchandising Ideas
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  • Merchandising Strategies
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Merchandising Strategies

Merchandising Strategies determine the merchandising effects to be applied on your site, together with the look and feel. Here we outline some merchandising ideas to help you achieve your merchandising goals and business objectives.

Best Sellers

Use the Best Sellers strategy to prioritize products on your site, showing all the best selling items first.

Clear Old Stock

Use this strategy to promote older items and/or automatically reduce the price of older stock.

The Golden Rule

One of the best general-purpose merchandising strategies, it prioritizes products that are popular based on views, purchases, stock, and margin.

Highest Converting

Prioritizes products based purely on their conversion rate. It can be enhanced by choosing additional product metrics or adding additional merchandising strategies.

High Margin

A simple strategy for prioritization based on margin - its a good starting point for creating more sophisticated strategies.

High Value Trending

This strategy blends trending items with a descending price sortation order - effectively skimming off the higher-priced trending items.

Low Price Trending

Prioritizes trending items using ascending price, to deliver the lower-priced trending items.

Popular New-In

A good general-purpose strategy that prioritizes equally by publication date, trending, and purchases.

Priortize Sale Items

This strategy prioritizes products that are on Sale or on Clearance, together with an ascending price sortation.

Promote Higher Stock

Prioritizes products with higher stock levels. This strategy can be enhanced by adding other metrics such as price, margin, and popularity.

Warm Colors, Cold Colors

A strategy aimed at prioritizing warm or cold colors - useful for new seasonal items.

Weighted User Journey

Prioritizes products based on views, adds to basket, and check-out. Each stage of the customer journey is double the importance of the previous stage.