The new gold standard for merchandising

Online merchandising, search and personalization all in one easy to use platform

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What our clients say

  • "We are super happy that we implemented Advanced Commerce's GrapheneHC platform. We have improved our onsite search conversion over 45% and our overall conversion by around 10% , while also increasing basket volumes"

    Johannes von Roth-Bandick

    Head of eCommerce - Betty Barclay Group
  • "The biggest short term gain for us is really having a tool that is the right level for our business without having to compromise on the technology. I would absolutely recommend for anyone wanting easy to use, enterprise grade software"

    Zoe Donavon

    Digital & Marketing Director - LK Bennett

What is online merchandising?

In a brick and mortar store, an incredible amount of emphasis is placed on which product is placed where to maximise sales, commonly referred to as visual merchandising. Online merchandising is doing exactly the same for our online stores - controlling the order in which customers see products to maximise sales. 

We know typically an online shopper only views the first 3 pages of an eCommerce store. This makes the decisions we take about what products to show first and in what order incredibly important.
Watch our short video to find out how our revolutionary new online merchandising platform, GrapheneHC®, gives you the power to control and customise your product display sequence for each customer.

Three technologies in one easy to use platform

Merchandising effects with GrapheneHC

Merchandising strategies are essentially containers for all your merchandising effects - blends, templates and deployment rules. Strategies can be deployed across full categories, search results and product recommendations. You can set default strategies and also activate further strategies with triggers - onsite actions or referring URL's creating highly personalized customer experiences. 
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Intelligent search designed for eCommerce

GrapheneHC's intelligent, native search engine has all the tols you need to avoid null search results, protecting the shopping experience of your customers and reducing bounce rate. All search results can have merchandising effects applied to them giving you control of the display sequencing and any search terms can trigger personalized merchandising effects.
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Personalization tools to enhance UX

GrapheneHC's range of personalization tools give you the power to deliver a custom experience for each visitor and improve site performance. Easily create incredible personalised shopping experiences that will delight your customers using any onsite action or referring URL to trigger merchandising effects.
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See GrapheneHC in action

Take a guided tour around GrapheneHC and see it's features in action. Watch in real time as the product display sequencing changes as blends, templates and strategies are applied.

Super powerful, super easy to use

GrapheneHC is built to outperform the competition in terms of speed, breadth of functionality and price. Find out more about the technology behind the platform and how easy it is to integrate with your current eCommerce platform.

Calculate your ROI

Use our calculator to see how much extra revenue you could generate with effective online merchandising, product search and personalization. Enter your AOV and average number of monthly orders and then use the sliders to see the affect even a small percentage increase in AOV and number of orders can have on increasing annual revenue.

On average, retailers can see up to 20% increase in AOV and up to 10% increase in conversion with effectively merchandised online stores. What difference would that make to you?
See GrapheneHC in action
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Video Playlist

Overview of GrapheneHC

Find out more about GrapheneHC and why it is the new gold standard of online merchandising.

Personalised merchandising

Discover how GrapheneHC can help you create highly personalised shopping experiences for every visitor.

Intelligent search

View more about GrapheneHC's native intelligent search engine, and how it can change the way shoppers search in future.

Merchandising blends

Take a look at GrapheneHC's engine and start to understand the limitless merchandising possibilities.

Merchandising templates

See how you can control where merchandising effects are applied giving you total control over your online merchandising.
See GrapheneHC in action