Our platform, GrapheneHC

Built to outperform the competition, GrapheneHC boasts blistering speed, breadth of functionality and low costs. Find out more about the technology behind the platform and its seamless integration possibilities for your eCommerce store, no matter the industry.

IN DETAIL

Our technology

Online merchandising

Online merchandising strategies determine when and who sees your chosen merchandising blends and templates across your eCommerce store, and what facets and filters will be used. These strategies can be deployed across full categories, search results and product recommendations. 

You can also take personalisation one step further with GrapheneHC’s persona merchandising tools to create strategies aimed at groups of individuals, ensuring a tailored experience for every kind of customer. 

Site search

GrapheneHC’s intelligent, native search engine equips you with the tools you need to avoid empty search results, safeguarding your customers’ shopping journey and reducing bounce rates. 

You have full control of display sequencing, with search terms triggering your personalised merchandising effects. 

Personalisation

GrapheneHC offers a range of personalisation tools that empower you to provide tailored experiences for every visitor, enhancing site performance. 

Effortlessly craft exceptional personalised shopping journeys that delight your customers by utilising any onsite action or referring URL to activate merchandising effects.

testimonials

What our clients say

EGO

“Comparing 60 days pre and post live data for EGO’s UK website, Advanced Commerce has delivered a 15% increase in click through rate, 30% increase in CVR and 16% average revenue per user.”

MANUEL PEREZ, HEAD OF DEVELOPMENT

Fenwick

“You can see in real time how all the strategies are working within the Merchandising Insights tool which is a nice element that a lot of tools don’t have.”

MARSHALL JOHNSON, SENIOR DIGITAL TRADING MANAGER

Find out more

Get in touch with one of our experts for a platform demo