Our platform, GrapheneHC

GrapheneHC is built to outperform the competition in terms of speed, breadth of functionality and price. Find out more about the technology behind the platform and how easy it is to integrate with your current eCommerce platform.

IN DETAIL

Our technology

Online merchandising

Merchandising strategies are essentially containers for all your merchandising effects- blends, templates and deployment rules. Strategies can be deployed across full categories, search results and product recommendations. You can set default strategies and also activate additional strategies with triggers. Onsite actions or referring URL’s creates highly personalised customer experiences. 

Site search

GrapheneHC’s intelligent, native search engine has all the tools you need to avoid null search results, protecting the shopping experience of your customers and reducing bounce rate.

All search results can have merchandising effects applied to them, giving you control of the display sequencing and any search terms can trigger personalised merchandising effects.

Personalisation

GrapheneHC’s range of personalisation tools give you the power to deliver a custom experience for each visitor and improve site performance.

Easily create incredible personalised shopping experiences that will delight your customers using any onsite action or referring URL to trigger merchandising effects.

testimonials

What our clients say

EGO

“Comparing 60 days pre and post live data for EGO’s UK website, Advanced Commerce has delivered a 15% increase in click through rate, 30% increase in CVR and 16% average revenue per user.”

MANUEL PEREZ, HEAD OF DEVELOPMENT

Fenwick

“You can see in real time how all the strategies are working within the Merchandising Insights tool which is a nice element that a lot of tools don’t have.”

MARSHALL JOHNSON, SENIOR DIGITAL TRADING MANAGER

Find out more

Get in touch with one of our experts for a platform demo