Manual merchandising and artificial intelligence are now being intricately blended to create a seamless and personalised shopping experience for customers.
Here’s why it’s time to integrate the human touch with powerful AI algorithms into your merchandising strategy:
Online manual merchandising creates a tailored and engaging online shopping environment that guides and influences customer behaviour. Merchandisers will strategically select, place, and promote products with the aim to optimise user experience, improve product visibility, and ultimately drive sales.
One of the key advantages of manual merchandising is its ability to resonate with shoppers on a personal level. Merchandisers understand the importance of product placement, ensuring that complementary items and trending pieces are presented together.
While manual merchandising is a great option for smaller retailers, those with a larger product catalogue or multiple location stores will find manual merchandising time consuming and ineffective.
AI has revolutionised eCommerce by introducing data-driven personalisation. Through machine learning algorithms, AI analyses vast amounts of user data, including browsing history, purchase behaviour, and demographic information, to build detailed customer profiles. These profiles serve as the foundation for tailoring product recommendations and search results.
AI-driven systems continuously learn and adapt, refining their suggestions over time as their customers interact with the platform. This ensures that shoppers are consistently presented with products that resonate with their tastes, increasing the likelihood of conversions and customer loyalty.
The magic truly happens when manual merchandising and AI collaborate harmoniously. Human merchandisers provide the creative flair that AI algorithms lack, while AI augments human expertise with data-backed insights. Together, creating a dynamic shopping environment.
Consider an eCommerce tool that allows a skilled merchandiser to curate a collection of beachwear for the summer season. As users explore the collection, AI tracks their interactions, noting which styles and colours attract the most interest. This data is then used to fine-tune the product assortment, ensuring that subsequent visitors are shown the most popular items first. Moreover, AI can dynamically adjust the product display based on real-time factors such as inventory levels, customer demand, and current trends.
The dynamic partnership of manual merchandising and AI empowers retailers to provide personalised, intuitive, and captivating shopping experiences that cater to the unique preferences of each customer.
By striking the perfect balance between the human touch and data-driven insights, eCommerce sites are poised to deliver exceptional value and forge lasting connections in the ever-evolving and competitive industry.