Black Friday: A guide to preparing your eCommerce site

Black Friday, the day after Thanksgiving, has become a global phenomenon known for its massive discounts and unparalleled shopping frenzy. As an e-commerce business owner, it’s crucial to make the most of this opportunity to boost your sales and engage with your customers.

To ensure a successful Black Friday, it’s never too early to start planning and preparing. In this blog post, we’ll discuss some key steps you can take to ready your eCommerce site for the upcoming Black Friday period.

Assess and Optimise Website Performance

A robust website with excellent performance is crucial to handle the surge in traffic during Black Friday. Start by analysing your website’s current performance and identify any bottlenecks or areas for improvement. Key areas to focus on are; your website’s speed, responsiveness, and scalability. Consider load testing and performance monitoring to address any potential issues before they arise.

Enhance Mobile-Friendliness

Mobile devices have become the preferred platform for online shopping, in fact, last year (2022) during the Cyber weekend 51% of all purchases were made on a mobile device.  Therefore, ensuring that your eCommerce site is ‘mobile-first’ is vital. You can do this by implementing responsive design, streamlining the checkout process, and ensure that all elements of your website are mobile-friendly, such as imagery and formatting. A seamless mobile experience will significantly contribute to your Black Friday success.

Review and Update Your Inventory

Conduct a comprehensive inventory review well in advance to ensure that you’re adequately stocked for the increased demand. Analyse sales trends from previous Black Fridays and identify popular products to prioritize their availability. Consider implementing automated inventory management systems to monitor stock levels, enable real-time updates, and prevent overselling.

Plan and Promote Irresistible Deals

Black Friday is synonymous with eye-catching deals and discounts. Strategically plan your promotions and offerings to entice customers and stand out from the competition. Analyse your profit margins, set reasonable discounts, and create compelling bundles or special offers to attract shoppers. Leverage social media, email marketing, and other channels to build anticipation and create buzz around your Black Friday deals.

Strengthen Customer Support

With increased traffic and sales, it’s essential to provide exceptional customer support during the Black Friday period. Prepare your support team for the influx of inquiries and make sure they are well-trained to handle customer concerns efficiently. Consider implementing live chat or chatbot features to provide immediate assistance and alleviate the pressure on your support staff.

Optimise for Search Engines

Improve your search engine optimisation (SEO) efforts to ensure your e-commerce site ranks higher in relevant search results. Conduct keyword research specific to Black Friday and optimise your product pages and landing pages accordingly. Create informative and engaging content around your deals and promotions to attract organic traffic and capture the interest of potential customers.

Secure Your Website

With the increase in online shopping during Black Friday, the risk of cyber threats also rises. Strengthen your website’s security measures to protect your customers’ sensitive information. Implement SSL certificates, use secure payment gateways, and regularly update your website’s security patches to safeguard against potential cyber-attacks.


Get in touch with one of our experts for a platform demo